Internet Based Marketing

Name: Internet Based Marketing
Brand: VDM Verlag
SKU: 9783639310641
Price: 81.67 EUR
Availability: InStock

A paradigm shift

Автор: Baishnab Mohapatra

Език:

Корици: С меки корици

Издател: VDM Verlag

Наличност: Налично при издателя, по поръчка

Изпращаме след 17-27 дни

81.67 € 159.74 лв

The book discusses an approach for designing a sustainable internet enabled marketing framework. It...

Информация за книгата

Автор

Baishnab Mohapatra

Език

Английски език

Корици

Книга - С меки корици

Издадена

2010

страници

244

EAN

9783639310641

ISBN

3639310640

Enbook ID

06837972

Издател

VDM Verlag

Теглоt

363

Размери

152 x 229 x 14

Пълно описание

The book discusses an approach for designing a sustainable internet enabled marketing framework. It also illustrates major trends in e-marketing and illustrates how technologies and tools are applied in practice. The book illustrates live examples of different enterprise where automation in marketing has been successfully implemented to reap business benefits. It elaborates the applications of automation at different points in supply chain so that internet enabled marketing becomes successful. The text also discusses in detail the roles of different executives in a firm who would act change agents for designing and implementing automation initiatives. The key features of the book are providing case studies and review questions at the end of all chapters to help the students for easy understanding of the concepts discussed. It also provides details for further reading and glossary of terms used in the text. The book is designed for the postgraduate students of management. It would be useful for the professionals and practitioners for implementation of process automation in organizations as well.

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