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Introducing Science Communication

Автор: Professor Mark L. Brake, Emma Weitkamp

Език:

Корици: С твърди корици

Издател: Bloomsbury Publishing

Наличност: Външен склад

Изпращаме след 10-18 дни

189.32 € 370.28 лв

From discussions of climate change to the latest arguments around stem cell research, science has ne...

Информация за книгата

Автор

Professor Mark L. Brake, Emma Weitkamp

Език

Английски език

Корици

Книга - С твърди корици

Издадена

2009

страници

192

EAN

9780230573857

ISBN

0230573851

Enbook ID

04555314

Издател

Bloomsbury Publishing

Теглоt

453

Размери

156 x 234 x 16

Пълно описание

From discussions of climate change to the latest arguments around stem cell research, science has never been more topical and relevant to our everyday lives. Yet its intricacies are often hard for the general public to grasp. The key challenge for scientists and science communicators is to explain these scientific ideas and engage different groups with current debates. This long-overdue book explores how to successfully communicate complex and sometimes controversial scientific issues. Investigating the practices behind a range of traditional media and more interactive approaches, the book looks at how professional communicators interact with and present science communication in all its guises. It explores the historical background of science communication and examines how science continues to be referred to and used throughout popular culture, the media, and museums. Practical chapters explain key methods and give tips on overcoming communication issues and problems, whilst introducing the reader to a theoretical understanding of science communication. Written and edited by pioneering and experienced professionals in the field, this is an essential text for students and practitioners learning how to effectively communicate science.