Книга Introduction to Semiconductor Marketing Alireza Servati

Introduction to Semiconductor Marketing

Автор: Alireza Servati
Език: Английски език
Корици: С меки корици
Издател: SIMON PUBN
Наличност: Външен склад
Изпращаме след 14-21 дни
36.22 70.84 лв
The Introduction to Semiconductor Marketing is a unique marketing primer for semiconductor industry...

Информация за книгата

Автор
Език
Английски език
Корици
Книга - С меки корици
Издадена
2005
страници
256
EAN
9780972518987
ISBN
0972518983
Enbook ID
04181791
Издател
Теглоt
422
Размери
152 x 226 x 15

Пълно описание

The Introduction to Semiconductor Marketing is a unique marketing primer for semiconductor industry professionals. This primer describes in detail fundamental marketing concepts coupled with useful product marketing and product management procedures. This book is especially useful to people new to semiconductor product marketing or those who are in a start up environment and may need help in marketing and positioning their products. Topics covered by this guidebook include: marketing basics, product positioning, segmenting and targeting markets, basic product management and business planning, marketing organizations, marketing requirements documents, marketing and relationships with engineering and sales among other topics.

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