Islamic Marketing

Name: Islamic Marketing
Brand: Springer International Publishing AG
SKU: 9783319327525
Price: 87.49 EUR
Availability: InStock

Understanding the Socio-Economic, Cultural, and Politico-Legal Environment

Автор: Cédomir Nestorovic

Език:

Корици: С твърди корици

Издател: Springer International Publishing AG

Наличност: Външен склад

Изпращаме след 10-13 дни

87.49 € 171.12 лв

This book examines in detail the main marketing techniques and theories applied to Islamic business,...

Информация за книгата

Автор

Cédomir Nestorovic

Език

Английски език

Корици

Книга - С твърди корици

Издадена

2016

страници

247

EAN

9783319327525

ISBN

3319327526

Enbook ID

02961488

Издател

Springer International Publishing AG

Теглоt

568

Размери

243 x 166 x 20

Пълно описание

This book examines in detail the main marketing techniques and theories applied to Islamic business, such as Ansoff's matrix, Hofstede's cultural dimensions, ET Hall's contextualization, and how these commonly used marketing techniques can be adapted when it comes to the marketing of Islamic business areas such as halal food, pilgrimages to Mecca or Islamic finance. Islamic business has emerged as the next major market segment in the 21st century, given the increasing number of Muslim consumers across the world and their combined purchasing power. However, the applicable religious constraints are both numerous and diverse, making an analysis of the Islamic setting crucial when considering suitable marketing techniques for Muslim consumers. Readers will thus benefit by understanding the nuances and technicalities involved in adapting contemporary marketing techniques to Islamic businesses.

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Islamic Marketing

Understanding the Socio-Economic, Cultural, and Politico-Legal Environment

Информация за книгата

Пълно описание

Може също да ви хареса

Клиенти, които купиха тази книга, купиха също