It's Not Just PR - Public Relations in Society 2e

Name: It's Not Just PR - Public Relations in Society 2e
Brand: John Wiley & Sons Inc
SKU: 9781118554005
Price: 49.62 EUR
Availability: InStock

Автор: W Timothy Coombs

Език:

Корици: С меки корици

Издател: John Wiley & Sons Inc

Наличност: Външен склад

Изпращаме след 9-15 дни

49.62 € 97.05 лв

In the second edition of their award-winning book, W. Timothy Coombs and Sherry J. Holladay provide...

Информация за книгата

Автор

W Timothy Coombs

Език

Английски език

Корици

Книга - С меки корици

Издадена

2013

страници

168

EAN

9781118554005

ISBN

1118554000

Enbook ID

02292870

Издател

John Wiley & Sons Inc

Теглоt

222

Размери

155 x 226 x 8

Пълно описание

In the second edition of their award-winning book, W. Timothy Coombs and Sherry J. Holladay provide a broad and thorough look at the field of public relations in the world today and assess its positive and negative impact on society's values, knowledge, and perceptions. Provides a broad and thorough look at the field of public relations in the world today and assesses its positive and negative impact on society's values, knowledge, and perceptions Uses a range of global, contemporary examples, from multi-national corporations through to the non-profit sector Updated to include discussion of new issues, such as the role and limitations of social media; the emergence of Issues Management; how private politics is shaping corporate behavior; and the rise of global activism and the complications of working in a global world Covers the search within the profession for a definition of PR, including the Melbourne Mandate and Barcelona Principles Balanced, well organized, and clearly written by two leading scholars

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It's Not Just PR - Public Relations in Society 2e

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