Japanese Global Management

Name: Japanese Global Management
Brand: Palgrave Macmillan
SKU: 9780230280151
Price: 59.11 EUR
Availability: InStock

Автор: Katsuo Yamazaki

Език:

Корици: С твърди корици

Издател: Palgrave Macmillan

Наличност: Външен склад в ограничено количество

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59.11 € 115.61 лв

Japanese Global Management is about success and failure inoverseas subsidiaries. This volume is base...

Информация за книгата

Автор

Katsuo Yamazaki

Език

Английски език

Корици

Книга - С твърди корици

Издадена

2011

страници

204

EAN

9780230280151

ISBN

0230280153

Enbook ID

04553403

Издател

Palgrave Macmillan

Теглоt

386

Размери

144 x 223 x 18

Пълно описание

Japanese Global Management is about success and failure inoverseas subsidiaries. This volume is based on the author's research in around 100 foreign companies, looking into 17 companies in greater detail. These 17 case studies were chosen to reflect a variety of industries, including electronics and electronic components, construction machinery, chemicals, nonferrous metals, automotive components, and oil and gas; as well as a variety of head-office locations including Argentina, Brazil, China, Hungary, Malaysia, Russia, Sweden, Taiwan, the USA and Vietnam. Each of the studies draws on the golden rules of global business. These rules, which represent good practice in management, are operational capability, marketing capability and communication capability in overseas affiliated companies. All three elements relate to one another like three interlocking circles.

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