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Книга Japanese Global Strategy Katsuo Yamazaki

Japanese Global Strategy

Overseas Operations and Global Marketing

Автор: Katsuo Yamazaki
Език: Английски език
Корици: С твърди корици
Издател: Palgrave Macmillan
Наличност: Външен склад в ограничено количество
Изпращаме след 13-18 дни
188.30 € 368.29 лв
This book examines the global corporate strategy of Japanese multi-national enterprises (MNEs) and a...

Информация за книгата

Автор
Katsuo Yamazaki
Език
Английски език
Корици
Книга - С твърди корици
Издадена
2019
страници
184
EAN
9781137497369
ISBN
113749736X
Enbook ID
19761905
Издател
Palgrave Macmillan
Теглоt
454
Размери
148 x 210 x 216

Пълно описание

This book examines the global corporate strategy of Japanese multi-national enterprises (MNEs) and analyses their position in today's business environment. Focusing in particular upon Indonesia, Kenya, Nigeria, South Africa, Sri Lanka and Vietnam, Japanese Global Strategy presents nine empirical case studies on companies including Denso, Furukawa Electric and Yamaha Motor. Based on questionnaires and interviews with senior managers, this book applies the hybrid theories of application and adaptation to each company's corporate strategy. By delving into the historical reasons behind investing in strategy, the author asserts that MNEs should be a priory for Asian markets, making this an invaluable read for anyone researching international business and Asian business more specifically.