Journalism and PR

Name: Journalism and PR
Brand: Bloomsbury Publishing
SKU: 9781784530624
Price: 26.48 EUR
Availability: InStock

Автор: John Lloyd, Laura Toogood

Език:

Корици: С меки корици

Издател: Bloomsbury Publishing

Наличност: Външен склад

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26.48 € 51.80 лв

Public relations and journalism have had a difficult relationship for over a century, characterised...

Информация за книгата

Автор

John Lloyd, Laura Toogood

Език

Английски език

Корици

Книга - С меки корици

Издадена

2014

страници

160

EAN

9781784530624

ISBN

178453062X

Enbook ID

04847402

Издател

Bloomsbury Publishing

Теглоt

218

Размери

217 x 143 x 12

Пълно описание

Public relations and journalism have had a difficult relationship for over a century, characterised by mutual dependence and - often - mutual distrust. In recent years, developments in corporate PR and in political communications mean that the news media outlets are less and less important to the persuaders. The communications business is often able to bypass the gatekeepers. The internet, especially social media, has made reputation more precarious - but it has also given companies, governments and public figures channels of communication of their own. The need to proclaim and protect the brand - personal, corporate or political - means that public relations is now a top-table profession - whilst journalism struggles for survival. This unique study illuminates and analyses a new media age.

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Journalism and PR

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