Kellogg on Strategy - Concepts, Tools and Frameworks for Practitioners

Name: Kellogg on Strategy - Concepts, Tools and Frameworks for Practitioners
Brand: John Wiley & Sons Inc
SKU: 9780471478553
Price: 26.08 EUR
Availability: InStock

Автор: David Dranove, Sonia Marciano

Език:

Корици: С твърди корици

Издател: John Wiley & Sons Inc

Наличност: Външен склад

Изпращаме след 9-15 дни

26.08 € 51.01 лв

Written for business executives and MBA students, Kellogg on Strategy is a practical guide to choosi...

Информация за книгата

Автор

David Dranove, Sonia Marciano

Език

Английски език

Корици

Книга - С твърди корици

Издадена

2005

страници

240

EAN

9780471478553

ISBN

0471478555

Enbook ID

04891395

Издател

John Wiley & Sons Inc

Теглоt

430

Размери

236 x 164 x 24

Пълно описание

Written for business executives and MBA students, Kellogg on Strategy is a practical guide to choosing the right strategy for your business and applying it correctly. Rather than covering the basics of strategy, this expert guide shows you how to use strategy effectively so your business can succeed. You'll learn to analyze your current competitive position, develop the perfect strategy to match your goals, and apply that strategy thoughtfully and effectively. Inside, you'll find expert guidance on: Measuring your firm's competitive advantage Analyzing opportunities and threats in your industry Responding to a competitor's strategy and pricing Coping with entry into new markets Positioning your firm against the competition Developing a sustainable, long-term competitive advantage And much more

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Kellogg on Strategy - Concepts, Tools and Frameworks for Practitioners

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