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Книга Kikkoman Chronicles Ronald E Yates

Kikkoman Chronicles

A Global Company with a Japanese Soul

Автор: Ronald E Yates
Език: Английски език
Корици: С твърди корици
Издател: McGraw-Hill Education - Europe
Наличност: Външен склад
Изпращаме след 9-15 дни
23.86 € 46.66 лв
The Compelling Saga of One of the World's Oldest Companies.Combining ancient craftsmanship with mode...

Информация за книгата

Автор
Ronald E Yates
Език
Английски език
Корици
Книга - С твърди корици
Издадена
1998
страници
236
EAN
9780071347365
ISBN
9780071347365
Enbook ID
07180883
Издател
McGraw-Hill Education - Europe
Теглоt
510
Размери
235 x 154 x 21

Пълно описание

The Compelling Saga of One of the World's Oldest Companies.Combining ancient craftsmanship with modern technology andmarketing innovations, Japan's Kikkoman Corporation hasquietly become a $2 billion market leader. The KikkomanChronicles is the fascinating story of how Kikkoman changedthe course of international marketing, shrewdly adapting to20th century realities while never truning their backs oncenturies of tradition; how one man envisioned the future ofglobal enterprise, spearheading the first Japanese manufacturing plant of any kind on U.S. soil; and howgenerations of Mogi family leadership have produced one oftoday's most formidable global competitors.More than an authoritative how-to international business, The Kikkoman Chronicles is the spellbinding story of: Shige Maki, the tough and resourceful woman who narrowlyescaped the 17th century siege of Osaka Castle to sow theseeds to today's Kikkoman Corporation. Kikkoman's survivaland adaptation across more than 300 hyears of social andpolitical upheaval in Japan. Innovative strategies Kikkoman has followed to become the world leader in the productionand marketing of soy sauce - an Asian staple.The Kikkoman Chronicles is a one-of-a-kind corporatebiography. By combining anecdotes and stories about Japan'samazing history wth hands-on tips and recommendations forproven international business success, Ronald E. Yates hasproduced an entertaining book that should become required reading for businesspersons and students throughout the world.

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