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Книга Killing Giants Stephen Denny

Killing Giants

Автор: Stephen Denny
Език: Английски език
Корици: С твърди корици
Издател: Penguin Books
Наличност: Външен склад
Изпращаме след 8-11 дни
27.63 € 54.03 лв
"Killing Giants" unveils practical strategies for overtaking larger competitors in any market, looki...

Информация за книгата

Автор
Stephen Denny
Език
Английски език
Корици
Книга - С твърди корици
Издадена
2011
страници
256
EAN
9780241953686
ISBN
0241953685
Enbook ID
04353812
Издател
Penguin Books
Теглоt
339
Размери
154 x 233 x 22

Пълно описание

"Killing Giants" unveils practical strategies for overtaking larger competitors in any market, looking at companies like that started out small but quickly dominated by using their opponents' size to their advantage. Baidu has beaten Google at search in China, and the Boston Beer Company took on Budweiser with Sam Adams Boston Lager. Stephen Denny shows how even behemoths like Nike and Coca Cola are susceptible to small, even tiny, competitors, because of their size. Using a range of fresh case studies he explains how, by taking a fresh approach, you can carve out a larger chunk of any marketplace.

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