Landing Page Optimization - The Definitive Guide to Testing and Tuning for Conversions 2e

Name: Landing Page Optimization - The Definitive Guide to Testing and Tuning for Conversions 2e
Brand: John Wiley & Sons Inc
SKU: 9780470610121
Price: 22.38 EUR
Availability: InStock

Автор: Tim Ash

Език:

Корици: С меки корици

Издател: John Wiley & Sons Inc

Наличност: Външен склад

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22.38 € 43.77 лв

A fully updated guide to making your landing pages profitable Effective Internet marketing requires...

Информация за книгата

Автор

Tim Ash

Език

Английски език

Корици

Книга - С меки корици

Издадена

2012

страници

480

EAN

9780470610121

ISBN

0470610123

Enbook ID

04345491

Издател

John Wiley & Sons Inc

Теглоt

734

Размери

231 x 188 x 16

Пълно описание

A fully updated guide to making your landing pages profitable Effective Internet marketing requires that you test and optimize your landing pages to maximize exposure and conversion rate. This second edition of a bestselling guide to landing page optimization includes case studies with before-and-after results as well as new information on web site usability. It covers how to prepare all types of content for testing, how to interpret results, recognize the seven common design mistakes, and much more. Included is a gift card for Google AdWords. Features fully updated information and case studies on landing page optimization Shows how to use Google's Website Optimizer tool, what to test and how to prepare your site for testing, the pros and cons of different test strategies, how to interpret results, and common site design mistakes Provides a step-by-step implementation plan and advice on getting support and resources Includes a Google AdWords gift card Landing Page Optimization, Second Edition is a comprehensive guide to increasing conversions and improving profits.

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Landing Page Optimization - The Definitive Guide to Testing and Tuning for Conversions 2e

Информация за книгата

Пълно описание

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