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Книга Lateral Management Roland Geschwill

Lateral Management

A New Approach to Strategic Transformation in the Digital Era

Автор: Roland Geschwill, Martina Nieswandt
Език: Английски език
Корици: С твърди корици
Издател: Springer Nature Switzerland AG
Наличност: Външен склад в ограничено количество
Изпращаме след 13-18 дни
59.31 € 115.99 лв
This book highlights lateral management as the answer to the strategic opportunities and challenges...

Информация за книгата

Автор
Roland Geschwill, Martina Nieswandt
Език
Английски език
Корици
Книга - С твърди корици
Издадена
2020
страници
192
EAN
9783030464950
Enbook ID
28322322
Издател
Springer Nature Switzerland AG
Теглоt
494
Размери
155 x 235 x 14

Пълно описание

This book highlights lateral management as the answer to the strategic opportunities and challenges posed by digital transformation. Digitalization is now changing the economy and society as dramatically as the dawn of electrification a century ago. Production methods, products, sales structures, marketing, and even markets themselves are set to change in the digital era. In addition to introducing readers to the concept of lateral management, and detailing the structure and functioning of 'lateral companies', the authors show how leadership and cooperation norms carried over from the 20th century need to be adapted for the digital era. They demonstrate the opportunities that digitalization offers companies, employees and managers in terms of enhancing their freedom, individuality, job diversity, and creative and innovative power. The authors also provide a unique management instrument, the 'Lateral Culture Index®', which measures the hierarchies of leadership; provide new benchmarks; and identify seven essential factors for lateral companies. Readers will learn how to implement lateral management in their companies and be familiarized with the instruments that can help them do so.

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