Книга Leap to Globalization Harry Korine

Leap to Globalization

Creating New Value from Business Without Borders

Език: Английски език
Корици: С твърди корици
Издател: John Wiley & Sons Inc
Наличност: Външен склад
Изпращаме след 9-15 дни
29.54 57.78 лв
Whereas previous research concentrated on articulating what global strategies look like in large mul...

Информация за книгата

Език
Английски език
Корици
Книга - С твърди корици
Издадена
2002
страници
176
EAN
9780787962111
ISBN
0787962112
Enbook ID
04920512
Издател
Теглоt
422
Размери
159 x 236 x 18

Пълно описание

Whereas previous research concentrated on articulating what global strategies look like in large multinational companies with decades of experience in operations abroad, "The Leap to Globalization" focuses on how globalizing is realized over time in companies that start from a narrow geographic base. Three characteristics differentiate globalizing as observed in current practice from simple international expansion. First, globalization implies a redefinition of customer value; second, globalizing is an entrepreneurial process that transforms the company; and third, speed plays an essential role in globalization.

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