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Lessons on Profiting from Diversity

Name: Lessons on Profiting from Diversity
Brand: PALGRAVE MACMILLAN
SKU: 9780230250208
Price: 115.89 EUR
Availability: InStock

Автор: G. Moss

Език:

Корици: С твърди корици

Издател: PALGRAVE MACMILLAN

Наличност: Външен склад в ограничено количество

Изпращаме след 11-15 дни

115.89 € 226.67 лв

Lessons on Profiting from Diversity shows the strong business case for diversity and the deleterious...

Информация за книгата

Автор

G. Moss

Език

Английски език

Корици

Книга - С твърди корици

Издадена

2012

страници

278

EAN

9780230250208

ISBN

0230250203

Enbook ID

04553111

Издател

PALGRAVE MACMILLAN

Теглоt

468

Размери

142 x 222 x 22

Пълно описание

Lessons on Profiting from Diversity shows the strong business case for diversity and the deleterious effects of not allowing diversity to take root in organizations. The book provides fascinating insights into the case for gender diversity in the professional services, marketing and digital arenas, and shows the way in which a diversity mindset can be fostered in organizations. Contributors from the UK, USA and France offer fascinating and controversial insights into the imperatives of greater organizational diversity. It explores gender diversity in professional service firms, masculine organization cultures and how to change them and the topsy turvy world of advertising where adverts are targeted at the juries of prestigious prizes rather than consumers. Learn how the personality of purchasers can be reflected in the language of websites and how webdesign can serve different audiences. Learn also how gender and age can influence enterprise and digital activity, and the business case for embracing disability in the workplace. A must read for anyone involved in management, human resources and consultancy, whether practitioner, researcher or student.

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