Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing

Name: Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing
Brand: Springer International Publishing AG
SKU: 9783319241821
Price: 209.92 EUR
Availability: InStock

Proceedings of the 2013 World Marketing Congress

Автор: Colin Campbell, Junzhao Jonathon Ma

Език:

Корици: С твърди корици

Издател: Springer International Publishing AG

Наличност: Външен склад

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209.92 € 410.56 лв

This volume includes the full proceedings from the 2013 World Marketing Congress held in Melbourne,...

Информация за книгата

Автор

Colin Campbell, Junzhao Jonathon Ma

Език

Английски език

Корици

Книга - С твърди корици

Издадена

2015

страници

922

EAN

9783319241821

ISBN

3319241826

Enbook ID

09503646

Издател

Springer International Publishing AG

Теглоt

2498

Размери

285 x 217 x 59

Пълно описание

This volume includes the full proceedings from the 2013 World Marketing Congress held in Melbourne, Australia with the theme Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing . The focus of the conference and the enclosed papers is on marketing thought and practices throughout the world. This volume resents papers on various topics including marketing management, marketing strategy, and consumer behavior.§§Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy's flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review . Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.§

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Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing

Proceedings of the 2013 World Marketing Congress

Информация за книгата

Пълно описание

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