Luxury Strategy in Action

Name: Luxury Strategy in Action
Brand: PALGRAVE MACMILLAN
SKU: 9780230354548
Price: 69.53 EUR
Availability: InStock

Автор: Jonas Hoffmann

Език:

Корици: С твърди корици

Издател: PALGRAVE MACMILLAN

Наличност: Външен склад в ограничено количество

Изпращаме след 13-18 дни

69.53 € 135.99 лв

The meaning of luxury and the sorts of customers that buy luxury have continually been evolving, but...

Информация за книгата

Автор

Jonas Hoffmann

Език

Английски език

Корици

Книга - С твърди корици

Издадена

2011

страници

205

EAN

9780230354548

ISBN

0230354548

Enbook ID

04417392

Издател

PALGRAVE MACMILLAN

Теглоt

472

Размери

239 x 164 x 18

Пълно описание

The meaning of luxury and the sorts of customers that buy luxury have continually been evolving, but never as dramatically as in the past 20 years. With more potential consumers, the luxury sector is today healthier than ever. However luxury companies have had to completely rethink their strategies and to rely on state-of-the-art marketing and management tools to help them keep up with consumers' shifting expectations, desires and dreams. Luxury Strategy in Action presents the view of an international panel of luxury experts on what is luxury management nowadays, how it is evolving, and which fundamentals are necessary to manage in this time of change. This book provides an insight into luxury management through a strategic approach, analyzing the latest trends in the industry, like the impact of online social networks and the role of emerging markets. It thus provides a multicultural, holistic perspective designed to create challenges to the established rules of the luxury industry.

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Пълно описание

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