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Made for China

Name: Made for China
Brand: Springer International Publishing AG
SKU: 9783319615837
Price: 11.95 EUR
Availability: InStock

Автор: Christian Nothhaft

Език:

Корици: С меки корици

Издател: Springer International Publishing AG

Наличност: Външен склад

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11.95 € 23.37 лв

This book shares unique perspectives on the successful global evolution and future ambitions of Chin...

Информация за книгата

Автор

Christian Nothhaft

Език

Английски език

Корици

Книга - С меки корици

Издадена

2017

страници

285

EAN

9783319615837

ISBN

3319615831

Enbook ID

16380768

Издател

Springer International Publishing AG

Теглоt

570

Размери

237 x 156 x 14

Пълно описание

This book shares unique perspectives on the successful global evolution and future ambitions of Chinese consumer companies. It presents an unprecedented collection of one-on-one interviews with some of the most influential leaders in China, whose companies offer diverse products and services. Further, the book offers future business leaders encouragement and guidance on how to ride the consumer wave in China. It also investigates some of the foremost current trends, revealing the best opportunities for companies to succeed on the Chinese market. Written by a successful business leader, this book is timely must-read for anyone seeking to understand Chinese consumers, the Chinese market and what makes Chinese entrepreneurs tick - helping them learn how to do business "Made for China."