Made With

Name: Made With
Brand: LID Publishing
SKU: 9781907794438
Price: 18.38 EUR
Availability: InStock

The Emerging Alternatives to Western Brands

Автор: John Grant

Език:

Корици: С меки корици

Издател: LID Publishing

Наличност: 50% вероятност

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18.38 € 35.95 лв

The new Muslim world - the so-called "Interland" of this book and consisting of Muslim majority co...

Информация за книгата

Автор

John Grant

Език

Английски език

Корици

Книга - С меки корици

Издадена

2013

страници

328

EAN

9781907794438

ISBN

1907794433

Enbook ID

01363552

Издател

LID Publishing

Теглоt

566

Размери

156 x 233 x 18

Пълно описание

The new Muslim world - the so-called "Interland" of this book and consisting of Muslim majority countries - accounts for most of the fastest emerging ("next 11") economies. The title of this book ("Made With") reflects a distinctive approach to business and brand creation found in this new frontier - one which combines humanity, meaning, soul and "the crowd". Marketing expert John Grant explores the ideas and thinking emerging from the new Muslim world, and interviews first-hand the leading creatives, entrepreneurs and marketers driving these extraordinary developments. The book is rich with fascinating stories, examples and insights into the success factors for marketing and branding in the vibrant and significant new Muslim world - and what the West can learn from that and apply to its own markets.

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Made With

The Emerging Alternatives to Western Brands

Информация за книгата

Пълно описание

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Клиенти, които купиха тази книга, купиха също