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Книга Making a Difference Through Marketing Carolin Plewa

Making a Difference Through Marketing

A Quest for Diverse Perspectives

Автор: Carolin Plewa, Jodie Conduit
Език: Английски език
Корици: С меки корици
Издател: Springer Verlag, Singapore
Наличност: 50% вероятност
Ще претърсим света
115.63 € 226.15 лв
This book honours the contribution Professor Pascale Quester has made to academia and higher educati...

Информация за книгата

Автор
Carolin Plewa, Jodie Conduit
Език
Английски език
Корици
Книга - С меки корици
Издадена
2018
страници
282
EAN
9789811091681
Enbook ID
20095072
Издател
Springer Verlag, Singapore
Теглоt
506
Размери
155 x 13 x 16

Пълно описание

This book honours the contribution Professor Pascale Quester has made to academia and higher education, through her research, teaching, and leadership. It provides readers with a comprehensive, contemporary perspective on marketing practice with an emphasis on the role of marketing in making a difference. Organisations are interwoven with the society in which they operate and are thus commonly expected to shoulder some responsibility in advancing that society. While there has been significant academic and practitioner focus on corporate social responsibility (CSR), research is often limited to the organisational benefits and implementation of CSR initiatives, this book presents a broader perspective. It highlights a variety of players and approaches that are making a difference to their various stakeholder groups, specifically in the areas of sponsorship, consumer behaviour, education, health and innovation.

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