Книга Management and Creativity Chris Bilton

Management and Creativity

From Creative Industries to Creative Management

Автор: Chris Bilton
Език: Английски език
Корици: С твърди корици
Издател: John Wiley and Sons Ltd
Наличност: Външен склад
Изпращаме след 10-18 дни
78.66 153.84 лв
This book explores the relationship between the management of creativity and creative approaches to...

Информация за книгата

Автор
Език
Английски език
Корици
Книга - С твърди корици
Издадена
2006
страници
216
EAN
9781405119955
ISBN
1405119950
Enbook ID
04954517
Издател
Теглоt
580
Размери
185 x 256 x 18

Пълно описание

This book explores the relationship between the management of creativity and creative approaches to management. * Challenges the stereotypical opposition between 'creatives' and 'suits'. * Draws on the work of management theorists such as Mintzberg and Porter and creativity theorists such as Amabile and Boden. * Draws on the practical experience of individuals working in the creative industries. * Looks at the place of creative organisations and creative business management in a new creative economy, based on ideas, images and information.

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