Managing a Chinese Partner

Name: Managing a Chinese Partner
Brand: PALGRAVE MACMILLAN
SKU: 9781137005816
Price: 115.83 EUR
Availability: InStock

Автор: Lub Bun Chong

Език:

Корици: С твърди корици

Издател: PALGRAVE MACMILLAN

Наличност: Външен склад в ограничено количество

Изпращаме след 13-18 дни

115.83 € 226.54 лв

From 2007 to 2009, French food and beverage giant Danone and Chinese entrepreneur Zong Qinghou - who...

Информация за книгата

Автор

Lub Bun Chong

Език

Английски език

Корици

Книга - С твърди корици

Издадена

2013

страници

273

EAN

9781137005816

ISBN

1137005815

Enbook ID

02095981

Издател

PALGRAVE MACMILLAN

Теглоt

466

Размери

138 x 222 x 21

Пълно описание

From 2007 to 2009, French food and beverage giant Danone and Chinese entrepreneur Zong Qinghou - who is ranked number one on Forbes' China Rich List 2012 - were embroiled in a highly rancorous dispute over their joint venture, Wahaha. It transpired that even French President Sarkozy reportedly found time in his 2007 three-day state visit to China to discuss the 'Wahaha' dispute with his Chinese counterpart, President Hu. Behind the melodrama of the 'Wahaha' dispute lies an important lesson for foreign companies in China. As a result of the global shift in power, the imperative for a foreign company to manage its Chinese partner has never been stronger since China re-opened its doors for business in 1978. By drawing on the experiences of Danone, Nestle, Coca-Cola and SABMiller, this book provides an insight into why, as well as how the managing of a Chinese partner can deliver sustainable value for a joint venture in China.

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Managing a Chinese Partner

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