Книга Managing Corporate Brands Marcos Ormeno

Managing Corporate Brands

A new approach to corporate communication

Език: Английски език
Корици: С меки корици
Наличност: Външен склад
Изпращаме след 5-8 дни
52.77 103.22 лв
Marcos Ormeńo introduces both behavioural science theory and decision analysis into corporate brand...

Информация за книгата

Език
Английски език
Корици
Книга - С меки корици
Издадена
2007
страници
323
EAN
9783835007819
ISBN
3835007815
Enbook ID
03621858
Теглоt
510
Размери
148 x 210 x 18

Пълно описание

Marcos Ormeńo introduces both behavioural science theory and decision analysis into corporate brand management using corporate communication. He develops a managerial decision-making model that outdoes existing approaches for selecting communication tools due to its high degree of formalisation and its strong behavioural basis. An illustrative study supports the author's model and shows the importance of communication in building a corporate brand.

Може също да ви хареса

92.06 180.05 лв
29.24 57.20 лв
34.96 68.38 лв
12.74 24.91 лв

Railways

Simon Bradley
13.34 26.09 лв

Good Bones: Poems

Maggie Smith
16.65 32.57 лв

Meditations

Marcus Aurelius
6.52 12.75 лв

Meltdown

Thomas E Woods
19.21 37.57 лв

Beowulf Beastslayer

JONATHAN GREEN
17.30 33.84 лв
12.64 24.72 лв

With Fire and Sword

Henryk Sienkiewicz
18.86 36.88 лв
61.90 121.07 лв
6.17 12.06 лв
30.65 59.94 лв

Pretty Delicious

Radwa Elkaffas
24.53 47.97 лв

Committed to Victory

Richard E. Holl
58.34 114.11 лв

Клиенти, които купиха тази книга, купиха също

82.02 160.42 лв

Accountable Marketing

David W. Stewart
97.12 189.96 лв
22.17 43.36 лв
9.88 19.32 лв
73.04 142.86 лв

Metodo de espanol

SARA ROBLES AVILA
26.64 52.09 лв

Die Tragödie

Bernhard Greiner
30.45 59.55 лв
11.08 21.68 лв

Il piacere

Gabriele D'Annunzio
9.43 18.44 лв

Стихи детям

Александр Пушкин
16.20 31.68 лв
13.49 26.39 лв
89.55 175.14 лв
8.42 16.48 лв
29.85 58.37 лв