Managing Corporate Social Responsibility - A Communication Approach

Name: Managing Corporate Social Responsibility - A Communication Approach
Brand: John Wiley and Sons Ltd
SKU: 9781444336290
Price: 87.99 EUR
Availability: InStock

Автор: W. Timothy Coombs, Sherry J. Holladay

Език:

Корици: С твърди корици

Издател: John Wiley and Sons Ltd

Наличност: Външен склад

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87.99 € 172.10 лв

Managing Corporate Social Responsibility offers a strategic, communication-centred approach to integ...

Информация за книгата

Автор

W. Timothy Coombs, Sherry J. Holladay

Език

Английски език

Корици

Книга - С твърди корици

Издадена

2011

страници

196

EAN

9781444336290

ISBN

1444336290

Enbook ID

05077022

Издател

John Wiley and Sons Ltd

Теглоt

470

Размери

167 x 237 x 19

Пълно описание

Managing Corporate Social Responsibility offers a strategic, communication-centred approach to integrating CSR into organizations. Drawing from a variety of disciplines and written in a highly accessible style, the book guides readers in a focused progression providing the key points they need to successfully navigate the benefits and implications of managing CSR. * Chapters are organized around a process model for CSR that outlines steps for researching, developing, implementing, and evaluating CSR initiatives* Emphasizes stakeholder engagement as a foundation throughout the CSR Process Model* Discusses ways to maximize the use of social media and traditional media throughout the process* Offers international examples drawn from a variety of industries including: The Forest Stewardship Council, Starbucks Coffee, and IKEA.* Draws upon theories grounded in various disciplines, including public relations, marketing, media, communication, and business

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