Managing Creativity

Name: Managing Creativity
Brand: Cambridge University Press
SKU: 9781107403734
Price: 61.08 EUR
Availability: InStock

Exploring the Paradox

Автор: Barbara TownleyNic Beech

Език:

Корици: С меки корици

Издател: Cambridge University Press

Наличност: Външен склад

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61.08 € 119.46 лв

What are the challenges and opportunities of managing people in creative industries? How are the ten...

Информация за книгата

Автор

Barbara TownleyNic Beech

Език

Английски език

Корици

Книга - С меки корици

Издадена

2011

страници

364

EAN

9781107403734

ISBN

1107403731

Enbook ID

02051347

Издател

Cambridge University Press

Теглоt

502

Размери

156 x 226 x 19

Пълно описание

What are the challenges and opportunities of managing people in creative industries? How are the tensions between creative and commercial pressures mediated? The creative industries are an area of increasing economic importance. Yet creative industries and creative-based organizations are rife with problems such as whether and how control of the creative process should be exercised; the extent to which knowledge of creative production may be made explicit; and how the 'connection' between producer and consumer should be mediated. In Managing Creativity, first published in 2009, a team of experts from a diverse range of fields - including management, fine art, music, the internet, design, theatre and publishing - discuss these and other problems concerning the relationship between management and creativity. Developing an appreciation of these problems is theoretically productive, not only because it throws light onto our understanding of creative-based organizations, but also because it can be revelatory about organizations more generally.

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Managing Creativity

Exploring the Paradox

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Пълно описание

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