Managing Intellectual Capital

Name: Managing Intellectual Capital
Brand: Oxford University Press
SKU: 9780198295426
Price: 57.15 EUR
Availability: InStock

Автор: Teece

Език:

Корици: С меки корици

Издател: Oxford University Press

Наличност: Външен склад

Изпращаме след 10-18 дни

57.15 € 111.77 лв

There is a strong awareness that the new economy has arrived, and that firms and management need to...

Информация за книгата

Автор

Teece

Език

Английски език

Корици

Книга - С меки корици

Издадена

2002

страници

312

EAN

9780198295426

ISBN

0198295421

Enbook ID

04477019

Издател

Oxford University Press

Теглоt

486

Размери

157 x 234 x 18

Пълно описание

There is a strong awareness that the new economy has arrived, and that firms and management need to focus on a plethora of new issues at present only dimly perceived. The astute management of technology can advance not only the fortunes of the innovators, but also of society at large. In this book, David Teece considers how firms can exploit technological innovation, protecting their intellectual capital, while staying ahead of the competition. He provides frameworks as well as practical advice, looking in particular at the organization structure most likely to support innovation, and how managerial decision and strategy affect the division of the gains. This will be essential reading for academics, managers, and students alike who want to keep abreast of contemporary strategic challenges.

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