Managing Strategy

Name: Managing Strategy
Brand: Bloomsbury Publishing
SKU: 9780333608883
Price: 23.96 EUR
Availability: InStock

Автор: Cliff Bowman, David C. Asch

Език:

Корици: С меки корици

Издател: Bloomsbury Publishing

Наличност: Външен склад

Изпращаме след 10-18 дни

23.96 € 46.85 лв

This new text by Cliff Bowman and David Asch is designed for courses in strategic management, busine...

Информация за книгата

Автор

Cliff Bowman, David C. Asch

Език

Английски език

Корици

Книга - С меки корици

Издадена

1995

страници

184

EAN

9780333608883

ISBN

0333608887

Enbook ID

04596051

Издател

Bloomsbury Publishing

Теглоt

368

Размери

156 x 234 x 10

Пълно описание

This new text by Cliff Bowman and David Asch is designed for courses in strategic management, business strategy and business policy. It will be particularly suitable for MBAs, post experience students and undergraduates taking a one semester course. It will also appeal to practising managers in a wide range of organisations who are interested in developing a sound understanding of strategic issues. The book avoids an overly theoretical approach, concentrating instead on new ideas concerning the content and process of strategy and blending this with empirical findings in the area. The result is a book which focuses on implementing strategy, taking a more action oriented approach. Case study material arising from many years of teaching in leading management schools world-wide has also been included to make this an ideal text for a variety of courses.

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Пълно описание

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