Market Makers

Name: Market Makers
Brand: Oxford University Press
SKU: 9780199655878
Price: 55.38 EUR
Availability: InStock

Автор: Gary G Hamilton

Език:

Корици: С меки корици

Издател: Oxford University Press

Наличност: Външен склад

Изпращаме след 10-18 дни

55.38 € 108.32 лв

The huge expansion of new marketplaces and new retailers over the last fifty years has created a ret...

Информация за книгата

Автор

Gary G Hamilton

Език

Английски език

Корици

Книга - С меки корици

Издадена

2012

страници

382

EAN

9780199655878

ISBN

0199655871

Enbook ID

01323906

Издател

Oxford University Press

Теглоt

588

Размери

157 x 233 x 21

Пълно описание

The huge expansion of new marketplaces and new retailers over the last fifty years has created a retail revolution. These large and globally sophisticated retailers have harnessed the new technologies in communications and logistics to build consumer markets around the world and to create suppliers, new types of manufacturers, that provide consumers with whatever goods they want to buy. These global retailers are at the hub of the new global economy. They are the new Market Makers, and they have changed the way the global economy works. Despite the fact that this retail revolution unfolded right before our eyes, this book is the first to describe the market-making capabilities of these retailers. In eleven chapters by leading scholars, The Market Makers provides a detailed and highly readable analysis of how retailers have become the leading drivers of the new global economy.

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