Книга Market Research Hal Michaels

Market Research

A Necessary Tool in Twenty First Century Education

Автор: Hal Michaels
Език: Английски език
Корици: С меки корици
Издател: VDM Verlag Dr. Müller
Наличност: Налично при издателя, по поръчка
Изпращаме след 17-27 дни
50.94 99.64 лв
Market Research: A Necessary Tool in 21st Century §Education.§Marketing is a legitimate management p...

Информация за книгата

Автор
Език
Английски език
Корици
Книга - С меки корици
Издадена
2009
страници
80
EAN
9783639169119
Enbook ID
06825261
Издател
Теглоt
136
Размери
150 x 220 x 5

Пълно описание

Market Research: A Necessary Tool in 21st Century §Education.§Marketing is a legitimate management process. In §today s educational minefield a school cannot afford §to be complacent in it's marketing strategy and yet §the concept of marketing still doesn't sit neatly on §the lap of education for many of those who are in §the forefront of that process. Marketing is a term §usually identified with business and commerce and to §relate it to the world of education is not always §easy or straight forward.However, if we ignore the §profit motive then Marketing can be made to fit §schools. Previously schools could afford to be more §complacent about their services and the products §they offered but with the advent of parental and §pupil choice, not only of schools, but of subjects §within schools, educational establishments must look §towards satisfying consumer demand or at least §appear to be doing so. With school funding linked to §the number of bums on seats (Davis and Ellison, §1997), it is necessary for schools to have an §effective marketing strategy.

Може също да ви хареса

Viva los Topes!

Monika Von Borthwick
17.58 34.38 лв

The Children of the Nile

Marmaduke Pickthall
31.56 61.72 лв
33.36 65.25 лв

Clever Carp

CATH JONES
7.91 15.47 лв
23.14 45.26 лв
255.99 500.68 лв
33.66 65.83 лв
378.38 740.05 лв

Constantin Caratheodory

Maria Georgiadou
99.79 195.17 лв
79.10 154.70 лв

Silent Sparks

Sara Lewis
32.96 64.46 лв

Клиенти, които купиха тази книга, купиха също

23.09 45.16 лв
55.70 108.95 лв

Désirs

Maëva DELNOOZ
15.78 30.85 лв
36.57 71.52 лв
41.17 80.53 лв