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Книга Market Segmentation and 4 PS Jules Miller

Market Segmentation and 4 PS

Автор: Jules Miller
Език: Английски език
Корици: С меки корици
Издател: Grin Verlag
Наличност: Външен склад
Изпращаме след 8-11 дни
16.60 € 32.47 лв
Essay from the year 2011 in the subject Business economics - Marketing, Corporate Communication, CRM...

Информация за книгата

Автор
Jules Miller
Език
Английски език
Корици
Книга - С меки корици
Издадена
2011
страници
28
EAN
9783656048992
ISBN
3656048991
Enbook ID
02268041
Издател
Grin Verlag
Теглоt
45
Размери
140 x 216 x 2

Пълно описание

Essay from the year 2011 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, printed single-sided, grade: A, University of South Central Los Angeles, course: Principles of Marketing , language: English, abstract: Market segmentation allows an enterprise to identify the race-the segment-it can win with its car. Once a segmented to be targeted has been identified, appropriate configuration of the offer through the marketing mix will help the company gain the marketing advantage with the right product at the right place and promoted in the right way. As markets are not static but dynamic, competitiveness relies also on the capability of the company to be alert to changes affecting the target segment in order to adapt the 4Ps accordingly and at the same time to ensure production differentiation.

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