Market Segmentation - How to do it and How to Profit from it, revised 4e

Name: Market Segmentation - How to do it and How to Profit from it, revised 4e
Brand: John Wiley & Sons Inc
SKU: 9781118432679
Price: 48.97 EUR
Availability: InStock

Автор: Malcolm McDonald

Език:

Корици: С меки корици

Издател: John Wiley & Sons Inc

Наличност: Външен склад

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"Market Segmentation: How to do it and How to Profit from it", revised and updated 4th Edition is th...

Информация за книгата

Автор

Malcolm McDonald

Език

Английски език

Корици

Книга - С меки корици

Издадена

2012

страници

512

EAN

9781118432679

ISBN

1118432673

Enbook ID

02470664

Издател

John Wiley & Sons Inc

Теглоt

970

Размери

187 x 243 x 31

Пълно описание

"Market Segmentation: How to do it and How to Profit from it", revised and updated 4th Edition is the only book that spells out a totally dispassionate, systematic process for arriving at genuine, needs-based segments that can enable organizations to escape from the dreay, miserable, downward pricing spiral which results from getting market segmentation wrong. Nothing in business works unless markets are correctly defined, mapped, quantified and segmented. Why else have hundreds of billions of dollars been wasted on excellent initiatives such as TQM, BPR, Balanced Scorecards, Six Sigma, Knolwedge Management, Innovation, Relationship Marketing and, latterly, CRM? The answer, of course, is because of a structured approach to market segmentation. "Market Segmentation: How to do it and How to Profit from it", revised and updated 4th Edition provides a structured, no-nonsense approach to getting market segmentation right. It is an essential text for professionals and students based on a wealth of practical experience and packed with examples and easily used checklists.

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Market Segmentation - How to do it and How to Profit from it, revised 4e

Информация за книгата

Пълно описание

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