Книга Market Value Process - Bridging Customer & Shareholder Value Alan S. Cleland

Market Value Process - Bridging Customer & Shareholder Value

Език: Английски език
Корици: С твърди корици
Издател: John Wiley & Sons Inc
Наличност: Външен склад
Изпращаме след 9-15 дни
51.88 101.48 лв
Discover a unique, cross-functional approach to developing strategy Earn the loyalty of your custome...

Информация за книгата

Език
Английски език
Корици
Книга - С твърди корици
Издадена
1996
страници
272
EAN
9780787902759
ISBN
0787902756
Enbook ID
04919820
Издател
Теглоt
548
Размери
156 x 237 x 22

Пълно описание

Discover a unique, cross-functional approach to developing strategy Earn the loyalty of your customers and the allegiance of your shareholders at the same time. The Market Value Process provides a groundbreaking, practical approach to linking customer and shareholder value in a marketplace where price-cutting is king. It details a twelve-step framework for determining how well customer needs are being met, building strategies for meeting those needs, and ensuring those strategies create enough customer and shareholder value to work successfully. With new thoughts on topics such as teamwork and core competencies, this book defines a general management and financial approach to strategy building every executive should consider.

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