Marketing Analytics: A Practitioner's Guide To Marketing Analytics And Research Methods

Name: Marketing Analytics: A Practitioner's Guide To Marketing Analytics And Research Methods
Brand: World Scientific Publishing Co Pte Ltd
SKU: 9789814678575
Price: 79.87 EUR
Availability: InStock

Автор: Ashok Charan

Език:

Корици: С меки корици

Издател: World Scientific Publishing Co Pte Ltd

Наличност: Външен склад

Изпращаме след 9-15 дни

79.87 € 156.21 лв

The digital age has transformed the very nature of marketing. Armed with smartphones, tablets, PCs a...

Информация за книгата

Автор

Ashok Charan

Език

Английски език

Корици

Книга - С меки корици

Издадена

2015

страници

720

EAN

9789814678575

ISBN

9814678570

Enbook ID

09359184

Издател

World Scientific Publishing Co Pte Ltd

Теглоt

824

Размери

117 x 228 x 25

Пълно описание

The digital age has transformed the very nature of marketing. Armed with smartphones, tablets, PCs and smart TVs, consumers are increasingly hanging out on the internet. Cyberspace has changed the way they communicate, and the way they shop and buy. This fluid, de-centralized and multidirectional medium is changing the way brands engage with consumers. At the same time, technology and innovation, coupled with the explosion of business data, has fundamentally altered the manner we collect, process, analyse and disseminate market intelligence. The increased volume, variety and velocity of information enables marketers to respond with much greater speed, to changes in the marketplace. Market intelligence is timelier, less expensive, and more accurate and actionable. Anchored in this age of transformations, Marketing Analytics is a practitioner's guide to marketing management in the 21st century. The text devotes considerable attention to the way market analytic techniques and market research processes are being refined and re-engineered. Written by a marketing veteran, it is intended to guide marketers as they craft market strategies, and execute their day to day tasks.

Може също да ви хареса

Клиенти, които купиха тази книга, купиха също

Най-често търсени

Categories

Authors

Publishers

Продукти

Продукти

Най-често търсени

Categories

Authors

Publishers

Продукти

Продукти

Marketing Analytics: A Practitioner's Guide To Marketing Analytics And Research Methods

Информация за книгата

Пълно описание

Може също да ви хареса

Клиенти, които купиха тази книга, купиха също