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Marketing and Smart Technologies

Name: Marketing and Smart Technologies
Brand: Springer Nature Singapore
SKU: 9789819903351
Price: 346.08 EUR
Availability: InStock

Автор: José Paulo Marques Dos Santos, Luís Paulo Reis, Marisa Del Rio Araujo

Език:

Корици: С меки корици

Издател: Springer Nature Singapore

Наличност: Външен склад

Изпращаме след 5-8 дни

346.08 € 676.88 лв

This book includes selected papers presented at the International Conference on Marketing and Techno...

Информация за книгата

Автор

José Paulo Marques Dos Santos, Luís Paulo Reis, Marisa Del Rio Araujo

Език

Английски език

Корици

Книга - С меки корици

Издадена

2024

страници

724

EAN

9789819903351

ISBN

9819903351

Enbook ID

46515443

Издател

Springer Nature Singapore

Теглоt

1077

Размери

155 x 235 x 39

Пълно описание

This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2022), held at Universidade de Santiago de Compostela, Spain, during 1 - 3 December 2022. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.