Marketing Automation. Towards Artificial Intelligence and Hyperpersonalization

Name: Marketing Automation. Towards Artificial Intelligence and Hyperpersonalization
Brand: PWN
SKU: 9788301222222
Price: 26.64 EUR
Availability: InStock

Автор: Grzegorz Błażewicz

Език:

Корици: С меки корици

Издател: PWN

Наличност: Външен склад

Изпращаме след 3-5 дни

26.64 € 52.09 лв

During the COVID-19 pandemic, 76 percent of customers permanently changed their buying patterns, McK...

Информация за книгата

Автор

Grzegorz Błażewicz

Език

Полски език

Корици

Книга - С меки корици

Издадена

2022

страници

192

EAN

9788301222222

ISBN

978-83-01-22222-2

Enbook ID

39281065

Издател

PWN

Теглоt

320

Размери

235 x 165 x 10

Пълно описание

During the COVID-19 pandemic, 76 percent of customers permanently changed their buying patterns, McKinsey found in their report. That brings great challenges for marketers, including the need to restore true trusting relationships with each and every customer. This cannot be done without proper knowledge and technology. This book was written to comprehensively describe this new world for marketers, entrepreneurs and managers, so that they can deliver value and build their competitive position with better results. It sets the context for today’s marketers and then, step by step, exemplifies practically how new technologies may be used to readapt familiar marketing tools.

Може също да ви хареса

Клиенти, които купиха тази книга, купиха също

Най-често търсени

Categories

Authors

Publishers

Продукти

Продукти

Най-често търсени

Categories

Authors

Publishers

Продукти

Продукти

Marketing Automation. Towards Artificial Intelligence and Hyperpersonalization

Информация за книгата

Пълно описание

Може също да ви хареса

Клиенти, които купиха тази книга, купиха също