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Marketing Briefs

Name: Marketing Briefs
Brand: Taylor & Francis Ltd
SKU: 9781138145931
Price: 240.46 EUR
Availability: InStock

Автор: DIBB

Език:

Корици: С твърди корици

Издател: Taylor & Francis Ltd

Наличност: 50% вероятност

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240.46 € 470.31 лв

This revised and updated second edition of Marketing Briefs: a revision study guide gives every mark...

Информация за книгата

Автор

DIBB

Език

Английски език

Корици

Книга - С твърди корици

Издадена

2016

страници

376

EAN

9781138145931

ISBN

9781138145931

Enbook ID

10918676

Издател

Taylor & Francis Ltd

Теглоt

898

Размери

393 x 195 x 28

Пълно описание

This revised and updated second edition of Marketing Briefs: a revision study guide gives every marketing student the most comprehensive collection of definitive overviews of every key concept in the subject.

The text itself is organized into short structured chapters, the Briefs, each including:
* Core definitions
* A bulleted key point overview
* Thorough yet concise explanation of the concept and primary issues
* Illustrative examples
* A selection of examination style case, essay and applied questions

Together these offer a rounded, concise and topical appreciation of each theme within a clear and accessible framework, designed to aid revision. Also included are revision tips and ''golden rules'' for tackling examinations, specimen examination papers with answer schemes, and a full glossary of key marketing terms.