Marketing Communication

Name: Marketing Communication
Brand: Oxford University Press
SKU: 9780199276950
Price: 65.03 EUR
Availability: InStock

New Approaches, Technologies, and Styles

Автор: Allan J. Kimmel

Език:

Корици: С меки корици

Издател: Oxford University Press

Наличност: Външен склад

Изпращаме след 10-18 дни

65.03 € 127.19 лв

"Marketing Communication: New Approaches, Technologies, and Styles" brings together leading authorit...

Информация за книгата

Автор

Allan J. Kimmel

Език

Английски език

Корици

Книга - С меки корици

Издадена

2005

страници

320

EAN

9780199276950

ISBN

0199276951

Enbook ID

04531402

Издател

Oxford University Press

Теглоt

495

Размери

156 x 234 x 19

Пълно описание

"Marketing Communication: New Approaches, Technologies, and Styles" brings together leading authorities from both academia and the marketing industry to provide a comprehensive overview and analysis of the rapidly changing world of marketing communication in the 21st Century. Containing a broad tableau of perspectives, the book reflects the insights and experiences of academics and practitioners from both sides of the Atlantic. With its timely and in-depth focus on contemporary and evolving trends in marketing communication, this book will be of interest to a diverse audience of academics, students, and marketing professionals. Primarily intended as a supplemental reader for undergraduate, graduate, and MBA courses, the focus on emerging developments in the field will also appeal to a broad range of researchers and marketing professionals.

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Marketing Communication

New Approaches, Technologies, and Styles

Информация за книгата

Пълно описание

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