Marketing Ethics

Name: Marketing Ethics
Brand: John Wiley and Sons Ltd
SKU: 9780631214236
Price: 48.75 EUR
Availability: InStock

Автор: George G Brenkert

Език:

Корици: С меки корици

Издател: John Wiley and Sons Ltd

Наличност: Външен склад

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48.75 € 95.35 лв

Marketing Ethics addresses head-on the ethical questions, misunderstandings and challenges that mark...

Информация за книгата

Автор

George G Brenkert

Език

Английски език

Корици

Книга - С меки корици

Издадена

2008

страници

268

EAN

9780631214236

ISBN

0631214232

Enbook ID

04110902

Издател

John Wiley and Sons Ltd

Теглоt

420

Размери

153 x 228 x 18

Пълно описание

Marketing Ethics addresses head-on the ethical questions, misunderstandings and challenges that marketing raises while defining marketing as a moral activity. * A substantial introduction to the ethics of marketing, exploring the integral relations of marketing and morality* Identifies and discusses a series of ethical tools and the marketing framework they constitute that are required for moral marketing* Considers broader meanings and background assumptions of marketing infrequently included in other marketing literature* Adds direction and meaning to problems in marketing ethics through reflection on concepts such as individual choice, freedom and responsibility, desire satisfaction, noncoercive exchanges, and instrumental efficiency

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