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Marketing Excellence 3

Award-Winning Companies Reveal the Secrets of Their Success

Автор: Hugh Burkitt

Език:

Корици: С твърди корици

Издател: Kogan Page Ltd

Наличност: 50% вероятност

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38.72 € 75.73 лв

Marketing Excellence 3 showcases the strongest case studies - all winners - from the Marketing Socie...

Информация за книгата

Автор

Hugh Burkitt

Език

Английски език

Корици

Книга - С твърди корици

Издадена

2014

страници

280

EAN

9780749473785

ISBN

0749473789

Enbook ID

06313446

Издател

Kogan Page Ltd

Теглоt

862

Размери

157 x 241 x 20

Пълно описание

Marketing Excellence 3 showcases the strongest case studies - all winners - from the Marketing Society's Marketing Excellence Awards to celebrate and promote the contribution that great marketing makes to the commercial success of a business. The compilation includes a selection of 30 award winners from 2011 to 2014 who have employed different strategies, tactics, tools and techniques all worthy of recognition. The book features world-leading consumer products, retail, fast food, consultancy, charity and telecoms brands such as easyJet, Hailo, McDonald's, Mercedes, Unilever, Macmillan, O2, PwC, Jack Daniel's and John Lewis. Each chapter of Marketing Excellence 3 is organised by theme and introduced by a judge who then presents the case studies in detail, providing thought-provoking answers to questions such as 'How do you find great customer insights?', 'What are the key principles that lie behind effective communications?', 'How do you create a marketing ethos that will mobilise your organisation?', 'What makes a new brand stand out and succeed?' and 'How do you keep customers loyal?' As such, it is an ideal book for marketers and students looking to be inspired by the very best in marketing campaigns.