Marketing Financial Services

Name: Marketing Financial Services
Brand: Taylor & Francis Ltd
SKU: 9781138150034
Price: 240.91 EUR
Availability: InStock

Автор: Wright

Език:

Корици: С твърди корици

Издател: Taylor & Francis Ltd

Наличност: 50% вероятност

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240.91 € 471.18 лв

Within a practical business context of the changing, competitive climate, this book details the impl...

Информация за книгата

Автор

Wright

Език

Английски език

Корици

Книга - С твърди корици

Издадена

2016

страници

420

EAN

9781138150034

ISBN

9781138150034

Enbook ID

13597972

Издател

Taylor & Francis Ltd

Теглоt

940

Размери

189 x 246

Пълно описание

Within a practical business context of the changing, competitive climate, this book details the implications for marketing strategy. New chapters cover topics such as credit cards and customer care, while several relevant case studies have also been added.

Combining analysis of principles, concepts and techniques with sound practical advice, ''Marketing Financial Services'' is ideal for students on degree and postgraduate courses, including Chartered Institute of Bankers.

There is also a tutor resource pack to accompany the case studies in this textbook.

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Marketing Financial Services

Информация за книгата

Пълно описание

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