Marketing for Libraries and Information Services

Name: Marketing for Libraries and Information Services
Brand: John Wiley & Sons Inc
SKU: 9781836690160
Price: 152.54 EUR
Availability: InStock

Автор: Jean-Philippe Accart

Език:

Корици: С твърди корици

Издател: John Wiley & Sons Inc

Наличност: Външен склад

Изпращаме след 14-21 дни

152.54 € 298.35 лв

This book explores how marketing strategies – used in businesses and organizations – can be applied...

Информация за книгата

Автор

Jean-Philippe Accart

Език

Английски език

Корици

Книга - С твърди корици

Издадена

2025

страници

192

EAN

9781836690160

ISBN

1836690169

Enbook ID

49421884

Издател

John Wiley & Sons Inc

Теглоt

448

Пълно описание

This book explores how marketing strategies – used in businesses and organizations – can be applied to promote libraries by placing users at the heart of every decision. It positions the library within a rich and diverse cultural ecosystem that includes bookstores, publishers, professional associations, magazines, and museums. In today’s landscape, the user experience (UX), once exclusive to retail and digital industries, is now a shared priority across these sectors, and a key component of modern library marketing. From audience research and satisfaction surveys to loyalty-building strategies, cutting-edge digital tools, and the rise of AI-driven practices, the book examines the evolving face of library marketing. Drawing on insights from experts across Europe (notably the Netherlands) and the French-speaking world (Canada, France, Belgium and Switzerland), it offers a comprehensive and forward-thinking look at the new challenges and opportunities shaping the profession today.

Може също да ви хареса

Клиенти, които купиха тази книга, купиха също

Най-често търсени

Categories

Authors

Publishers

Продукти

Продукти

Най-често търсени

Categories

Authors

Publishers

Продукти

Продукти

Marketing for Libraries and Information Services

Информация за книгата

Пълно описание

Може също да ви хареса

Клиенти, които купиха тази книга, купиха също