Marketing Fundamentals for Future Professionals

Name: Marketing Fundamentals for Future Professionals
Brand: UNIV READERS
SKU: 9781793532961
Price: 93.06 EUR
Availability: InStock

Автор: Bruce Robertson

Език:

Корици: С меки корици

Издател: UNIV READERS

Наличност: Външен склад

Изпращаме след 10-18 дни

93.06 € 182.02 лв

Marketing Fundamentals for Future Professionals offers concise yet comprehensive coverage of the lan...

Информация за книгата

Автор

Bruce Robertson

Език

Английски език

Корици

Книга - С меки корици

Издадена

2023

страници

312

EAN

9781793532961

ISBN

1793532966

Enbook ID

42839356

Издател

UNIV READERS

Теглоt

544

Размери

178 x 254 x 17

Пълно описание

Marketing Fundamentals for Future Professionals offers concise yet comprehensive coverage of the language and theory of marketing and shows how marketing principles can be used in both personal and professional life.

Modeled on practice-oriented handbooks, this easily adaptable text explains how marketing principles are fundamental to business and become life skills relevant to careers and relationships. Each chapter opens with an explanation of why students need to understand and master the content and how it can help them. Students learn about consumer behavior, segmentation and targeting, positioning, and product development and management. The book also discusses branding, services, promotional theory, personal selling, and strategic marketing.

The second edition has been thoroughly updated, including current examples from the field, and incorporates invaluable feedback from students.

Marketing Fundamentals for Future Professionals is theoretically grounded yet highly practical. It is well suited to undergraduate business courses and is especially helpful for anyone looking for a solid foundation in the marketing discipline regardless of where they are in their careers.

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