Marketing Green Building Services

Name: Marketing Green Building Services
Brand: Taylor & Francis Ltd
SKU: 9781138471412
Price: 271.15 EUR
Availability: InStock

Автор: Jerry Yudelson

Език:

Корици: С твърди корици

Издател: Taylor & Francis Ltd

Наличност: Външен склад в ограничено количество

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271.15 € 530.33 лв

Marketing Green Building Services: Strategies for Success presents all the information key decision-...

Информация за книгата

Автор

Jerry Yudelson

Език

Английски език

Корици

Книга - С твърди корици

Издадена

2017

страници

312

EAN

9781138471412

ISBN

9781138471412

Enbook ID

18171208

Издател

Taylor & Francis Ltd

Теглоt

740

Размери

191 x 235

Пълно описание

Marketing Green Building Services: Strategies for Success presents all the information key decision-makers need to respond to the fast-growing market for green buildings, design and construction services and products. Completely updated, revised and expanded from the author''s previous works, this book is the one resource you need to succeed in the green building marketplace. With a sound grounding in contemporary marketing theory and practice, the book assembles hard-to-find information to assist executives and partners in design and construction firms in crafting competitive strategies that build on their firm'' strengths, while shoring up their weaknesses. Since most design and construction firms specialize in particular market sectors, the book systematically examines the important market segments for green buildings. It also presents key business case justifications for green buildings that help architects, engineers and builders to understand client motivations and respond to them with appropriate marketing tactics and communications strategies. The book examines how the green building market is adopting certain new products and design approaches, information that will help manufacturers and product sales teams to craft appropriate marketing strategies. The book also helps owners and developers understand the green building business case and to find out what other leading-edge firms and projects have learned - how to market and sell green buildings and green developments in a highly competitive marketplace.

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