Книга Marketing in a Digital World Varsha Jain

Marketing in a Digital World

Exploring Immersive Experiences, Innovation, and Cultural Dynamics of Consumption

Език: Английски език
Корици: С твърди корици
Издател: Springer, Berlin
Наличност: Външен склад
Изпращаме след 10-13 дни
172.89 338.14 лв
The book focuses on emerging digital marketing and consumer culture research directions. It brings t...

Информация за книгата

Език
Английски език
Корици
Книга - С твърди корици
Издадена
2026
страници
337
EAN
9789819565047
Enbook ID
50165327
Издател
Теглоt
579
Размери
148 x 210

Пълно описание

The book focuses on emerging digital marketing and consumer culture research directions. It brings together work on immersive experiences, AI-driven innovation, and cultural influences that shape modern consumption. The chapters examine how technology, creativity, and identity shape marketing strategies and consumer responses. With contributions from global scholars, the book offers a broad academic and practical view of how marketing continues to adapt to digital and cultural transformations. This edited volume originated from the International Conference Marketing Communication 2025 (ICMC), organised by Mudra Institute of Communications, Ahmedabad, India.  

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