Marketing Lessons from the Grateful Dead - What Every Business Can Learn from the Most Iconic Band in History

Name: Marketing Lessons from the Grateful Dead - What Every Business Can Learn from the Most Iconic Band in History
Brand: John Wiley & Sons Inc
SKU: 9780470900529
Price: 23.36 EUR
Availability: InStock

Автор: David Scott Meerman

Език:

Корици: С твърди корици

Издател: John Wiley & Sons Inc

Наличност: 50% вероятност

Ще претърсим света

23.36 € 45.70 лв

The Grateful Dead-rock legends, marketing pioneers The Grateful Dead broke almost every rule in the...

Информация за книгата

Автор

David Scott Meerman

Език

Английски език

Корици

Книга - С твърди корици

Издадена

2010

страници

192

EAN

9780470900529

ISBN

0470900520

Enbook ID

04085141

Издател

John Wiley & Sons Inc

Теглоt

232

Размери

136 x 187 x 18

Пълно описание

The Grateful Dead-rock legends, marketing pioneers The Grateful Dead broke almost every rule in the music industry book. They encouraged their fans to record shows and trade tapes; they built a mailing list and sold concert tickets directly to fans; and they built their business model on live concerts, not album sales. By cultivating a dedicated, active community, collaborating with their audience to co-create the Deadhead lifestyle, and giving away "freemium" content, the Dead pioneered many social media and inbound marketing concepts successfully used by businesses across all industries today. Written by marketing gurus and lifelong Deadheads David Meerman Scott and Brian Halligan, Marketing Lessons from the Grateful Dead gives you key innovations from the Dead's approach you can apply to your business. Find out how to make your fans equal partners in your journey, "lose control" to win, create passionate loyalty, and experience the kind of marketing gains that will not fade away!

Може също да ви хареса

Клиенти, които купиха тази книга, купиха също

Най-често търсени

Categories

Authors

Publishers

Продукти

Продукти

Най-често търсени

Categories

Authors

Publishers

Продукти

Продукти

Marketing Lessons from the Grateful Dead - What Every Business Can Learn from the Most Iconic Band in History

Информация за книгата

Пълно описание

Може също да ви хареса

Клиенти, които купиха тази книга, купиха също