Marketing Libraries in a Web 2.0 World

Name: Marketing Libraries in a Web 2.0 World
Brand: De Gruyter
SKU: 9783110263312
Price: 131.74 EUR
Availability: InStock

Автор: Dinesh Gupta, Réjean Savard

Език:

Корици: С твърди корици

Издател: De Gruyter

Наличност: Външен склад

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131.74 € 257.65 лв

Marketing the 21st century library and information organization to its new age customers using Web 2...

Информация за книгата

Автор

Dinesh Gupta, Réjean Savard

Език

Английски език

Корици

Книга - С твърди корици

Издадена

2011

страници

175

EAN

9783110263312

ISBN

3110263319

Enbook ID

12566027

Издател

De Gruyter

Теглоt

392

Размери

155 x 230 x 15

Пълно описание

Marketing the 21st century library and information organization to its new age customers using Web 2.0 tools is a hot topic. These proceedings focus on the marketing applications and (non- technical) aspects of Web 2.0 in library and information set ups. The papers in English and French are exploring and discussing the following aspects: General concepts of Web 2.0 and marketing of library and information organizations; How libraries are adopting Web 2.0 marketing strategies; Marketing libraries to clients in using Web 2.0 tools; International trends and Interesting cases of marketing through Web 2.0 tools.

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