Marketing Management

Name: Marketing Management
Brand: Larsen and Keller Education
SKU: 9781635491753
Price: 121.36 EUR
Availability: InStock

Автор: Harvey Graham

Език:

Корици: С твърди корици

Издател: Larsen and Keller Education

Наличност: Външен склад

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121.36 € 237.35 лв

This book elucidates the concepts and innovative models around prospective developments with respect...

Информация за книгата

Автор

Harvey Graham

Език

Английски език

Корици

Книга - С твърди корици

Издадена

2017

страници

238

EAN

9781635491753

ISBN

1635491754

Enbook ID

18034767

Издател

Larsen and Keller Education

Теглоt

789

Размери

203 x 276 x 14

Пълно описание

This book elucidates the concepts and innovative models around prospective developments with respect to marketing management. It aims to shed light on some of the unexplored aspects of this field. Marketing management is the application of marketing principles, techniques and methods to manage company's marketing activities. This text is a compilation of chapters that discuss the most vital concepts in this field. Also included in it is a detailed explanation of the various concepts and applications of the subject. Coherent flow of topics, student-friendly language and extensive use of examples make this book an invaluable source of knowledge.

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