Marketing regionalisation and consumer perception

Name: Marketing regionalisation and consumer perception
Brand: Our Knowledge Publishing
SKU: 9786208211110
Price: 36.48 EUR
Availability: InStock

Strategies of food multinationals in Recife-PE. DE

Автор: Brenda Sales Meireles de Lemos, Tales Vital

Език:

Корици: С меки корици

Издател: Our Knowledge Publishing

Наличност: Външен склад

Изпращаме след 8-11 дни

36.48 € 71.36 лв

This work presents a study carried out in Brazil, in the city of Recife-PE, interviewing consumers t...

Информация за книгата

Автор

Brenda Sales Meireles de Lemos, Tales Vital

Език

Английски език

Корици

Книга - С меки корици

Издадена

2024

страници

EAN

9786208211110

Enbook ID

46723077

Издател

Our Knowledge Publishing

Теглоt

Размери

150 x 220

Пълно описание

This work presents a study carried out in Brazil, in the city of Recife-PE, interviewing consumers to understand their perceptions of the marketing actions of multinational food companies. The main aim of this study is to translate regional knowledge into marketing actions, in order to bring consumers closer together in the search for market leadership. Thinking globally and acting locally is manifested here in product, price, promotion, packaging and media marketing actions, allowing the reader to understand marketing regionalisation and whether the strategies used have been successful.

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