Menu
Виж статуса на поръчката
Свържете се с нас
Книга Marketing Strategy Robert Palmatier

Marketing Strategy

Based on First Principles and Data Analytics

Автор: Robert Palmatier, Shrihari Sridhar
Език: Английски език
Корици: С меки корици
Издател: Bloomsbury Publishing
Наличност: Външен склад
Изпращаме след 3-5 дни
73.68 € 144.11 лв
Marketing Strategy offers a unique and dynamic approach based on four underlying principles that und...

Информация за книгата

Автор
Robert Palmatier, Shrihari Sridhar
Език
Английски език
Корици
Книга - С меки корици
Издадена
2021
страници
416
EAN
9781352011463
ISBN
1352011468
Enbook ID
33338250
Издател
Bloomsbury Publishing
Теглоt
884
Размери
255 x 179 x 23

Пълно описание

Marketing Strategy offers a unique and dynamic approach based on four underlying principles that underpin marketing today: All customers differ; All customers change; All competitors react; and All resources are limited. The structured framework of this acclaimed textbook allows marketers to develop effective and flexible strategies to deal with diverse marketing problems under varying circumstances. Uniquely integrating marketing analytics and data driven techniques with fundamental strategic pillars the book exemplifies a contemporary, evidence-based approach. This base toolkit will support students' decision-making processes and equip them for a world driven by big data. The second edition builds on the first's successful core foundation, with additional pedagogy and key updates.Research-based, action-oriented, and authored by world-leading experts, Marketing Strategy is the ideal resource for advanced undergraduate, MBA, and EMBA students of marketing, and executives looking to bring a more systematic approach to corporate marketing strategies.

Може също да ви хареса

Marketing Strategy and Competitive Positioning

Graham Hooley
209.54 € 409.83 лв

Strategic Marketing Management - The Framework, 10th Edition

ALEXANDER CHERNEV
64.63 € 126.41 лв

Strategic Marketing

Torsten Tomczak
51.51 € 100.75 лв

Marketing Strategy In The Digital Age: Applying Kotler's Strategies To Digital Marketing

Sam Wang
33.77 € 66.05 лв

Digital Marketing

Dave Chaffey
221.30 € 432.83 лв

Marketing Planning & Strategy

John Dawes
102.63 € 200.73 лв

Marketing Strategy and Management

Michael J. Baker
104.04 € 203.48 лв

HBR's 10 Must Reads on Strategic Marketing (with featured article "Marketing Myopia," by Theodore Levitt)

Clayton M. Christensen
18.89 € 36.95 лв

B2B Digital Marketing Strategy: How to Use New Frameworks and Models to Achieve Growth

Simon Hall
45.73 € 89.45 лв

Strategic Brand Management: Building, Measuring, and Managing Brand Equity, Global Edition

Kevin Lane Keller
122.59 € 239.76 лв

Creating Powerful Brands

Leslie de Chernatony
87.05 € 170.26 лв

B2B Marketing Strategy

Heidi Taylor
39.05 € 76.37 лв

Consumer Behaviour

Michael R. Solomon
109.02 € 213.22 лв

Business Analysis Methodology Book

Emrah Yayici
10.00 € 19.55 лв

Fundamentals of Business-to-Business Sales & Marketing

Coe
36.89 € 72.15 лв

This Is Marketing

Seth Godin
21.91 € 42.85 лв

B2B Brand Management

Philip Kotler
64.68 € 126.51 лв

Healthcare Marketing

Barbara Ross Wooldridge
102.78 € 201.03 лв

Public Relations

Ellen Gunning
60.71 € 118.74 лв

Innovative B2B Marketing

Simon Hall
102.63 € 200.73 лв

Product Strategy: 3 Books in 1: Mastering the Basics and Dominating the Competition+A Guide Beyond the Basics+An Expert's Guide to Domin

Gary Metcalfe
29.30 € 57.30 лв

Consumer Behavior

Stefan Hoffmann
97.51 € 190.70 лв

Innovative B2B Marketing

Simon Hall
35.18 € 68.80 лв

Product Strategy & Roadmaps

Linda Gorchels
10.05 € 19.65 лв