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Книга Marketing Michael R. Solomon

Marketing

Автор: Michael R. Solomon, Greg Marshall, Elnora Stuart, Bradley Barnes, Vincent-Wayne Mitchell, Wendy Tabrizi
Език: Английски език
Корици: С меки корици
Издател: PEARSON Education Limited
Наличност: Външен склад
Изпращаме след 3-5 дни
106.17 € 207.66 лв
Marketing: Real People, Real Decisions is the only text to introduce marketing from the perspective...

Информация за книгата

Автор
Michael R. Solomon, Greg Marshall, Elnora Stuart, Bradley Barnes, Vincent-Wayne Mitchell, Wendy Tabrizi
Език
Английски език
Корици
Книга - С меки корици
Издадена
2019
страници
616
EAN
9781292227191
ISBN
1292227192
Enbook ID
21331151
Издател
PEARSON Education Limited
Теглоt
1182
Размери
200 x 265 x 30

Пълно описание

Marketing: Real People, Real Decisions is the only text to introduce marketing from the perspective of real people who make real marketing decisions at leading companies everyday.

 

Timely, relevant, and dynamic, this reader-friendly text shows students how marketing concepts are implemented, and what they really mean in the marketplace. With this book, the authors show how marketing can come alive when practiced by real people who make real choices.

 

The 3rd European Edition presents more information than ever on the core issues every marketer needs to know, including value, analytics and metrics, and ethical and sustainable marketing. And with new examples and assessments, the text helps students actively learn and retain chapter content, so they know what’s happening in the world of marketing today.

 

This edition features a large number of new cases from prominent marketing academics and professionals from around Europe.

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